About us
Bridging the gap between AI potential and business reality.
Fetz Growth Advisory was founded to give SMEs and scale-ups access to the kind of AI and business expertise that was previously only available to large enterprises.
Our mission
We help organisations move from 'We know AI is important, but we don't know where to start' to 'We understand how AI can benefit our organisation, our staff know how to use it, and we have appropriate controls in place.' That transformation — from uncertainty to confident, controlled adoption — is what we exist to deliver.
AI expertise
Deep, practical knowledge of how AI tools work in real business environments — not just theory.
Responsible adoption
We believe AI should be adopted safely, with proper governance, clear policies, and trained people.
Real growth
Every engagement is tied to tangible business outcomes — efficiency, revenue, or competitive advantage.
How we work
We combine three disciplines that most consultancies treat separately.
Understand first
We start by listening. Every organisation is different — we take time to understand your business, your people, and your ambitions before making any recommendations.
Diagnose honestly
Our AI Readiness Audit gives you an honest, structured picture of where you stand across strategy, people, processes, technology, governance, and risk.
Build capability
We do not just hand over a report. We train your people, build your governance frameworks, and assist to implement the workflows that make AI work in practice.
Stay alongside you
Through our broader business consultancy services, we continue working with you long after the initial AI project — supporting growth, change, and performance improvement.
Sectors we work with
We have particular depth in regulated and people-intensive sectors where responsible AI adoption matters most.
Healthcare
Supporting healthcare organisations to adopt AI safely, with robust governance and data-handling guidance.
Recruitment
Helping recruitment businesses use AI to improve efficiency while managing bias, compliance, and candidate experience.
Estate agencies
Enabling estate agencies to automate administrative workflows and improve client communication with AI.
Professional services
Supporting law firms, accountancies, and consultancies to integrate AI into document-heavy workflows.
SMEs & scale-ups
Working with ambitious smaller businesses across all sectors who want enterprise-grade AI thinking right-sized for their organisation.
Ready to start the conversation?
Book a no-obligation discovery call. We will listen to where you are, explain what we do, and tell you honestly whether we can help.